Agriventures implements the Foodity projects

We are happy to share that our team Dilyana Kutsarova, Mariya Hristova, Ivaylo Yankov and Marta Paunova and Teodora Grigorova, Bozhidar Grigorov from The Good Club contribute expertise in sustainable agri-food ecosystems and digital transformation, helping build a future where food data empowers both consumers and producers.

We would like to share our progress during the implementation of the Foodity project - we have developed a Sustainable Employee Benefits Platform for Responsible Companies and Consumers together with a methodology for sustainable producers.
Whats the idea? - The project bridges the gap between sustainable producers and socially responsible companies by providing a direct channel for companies to invest in sustainable agriculture. By offering sustainable products as employee benefits, companies can simultaneously meet their CSR goals and provide high-quality, meaningful benefits to their employees. This holistic and novel approach ensures that sustainable producers receive fair prices for their products, while companies enhance their sustainability footprint and employee satisfaction.

👨🌾 If you are an innovative and sustainable farmer and your efforts to preserve the nature are important to you - then contact us and join the platform.
🏢 If you are a company and would like to engage your employees for sustainable choices measuring your impact contact us: start@agriventures.co
Follow us to stay updated on our journey in this groundbreaking project!
With the support of FOODITY team, we’ll receive funding, expert mentoring, and business support to bring our innovation to life—alongside an inspiring community of forward-thinking teams from across Europe.
📲 FOODITY || @foodity.bsky.social || @Data4FoodCluster
🔔 Meet all the FOODITY Open Call #2 innovators and follow our journey: https://lnkd.in/dqqdAFSg
This publication reflects only the author’s views, and neither the European Commission nor the FOODITY consortium can be held responsible for any use that may be made of the information contained herein. SEBP is a sub-granted project, which has received funding from the EC through the FOODITY project.
Tags
Related Articles
Continue reading our latest insights and updates from the AgriVentures ecosystem.

Smart Farm Robotix named among Bulgaria’s most promising startups to watch in 2026
Bulgarian agritech startup Smart Farm Robotix has been recognized by EU-Startups as one of the country’s 10 most promising startups to watch in 2026 and beyond, highlighting the growing international visibility of Bulgaria’s innovation ecosystem. In its feature, EU-Startups placed the Sofia-based company among a new generation of local ventures building impactful technologies with strong global potential. Founded in 2022 , Smart Farm Robotix is developing autonomous agricultural robots...

Agriventures Connect 2026: Sofia becomes a hub for agri-innovation and global opportunities
On 19 March 2026 Sofia will bring together farmers, investors, scientists and technology companies for Agriventures Connect 2026 , a conference dedicated to practical innovation in the agrifood sector. The event is designed as a meeting point for people building solutions in agriculture and those investing in the future of food systems. Due to strong interest, tickets for the event are now officially sold out . The conference will open at 16:00, with doors opening at 15:15 for registration...

Agrifood Startups and Innovation Ecosystems: Why They Matter for the Future of Agriculture
The global agrifood sector is entering a period of rapid transformation. Climate change, food security challenges, technological disruption, and changing consumer expectations are forcing agriculture to evolve faster than ever before. At the center of this transformation are agrifood startups and agricultural innovation ecosystems. These emerging companies are becoming essential drivers of sustainable agriculture, food system resilience, and economic development. For platforms such as...

ONDO and AgroDigiRise: Scaling Digital Transformation in Agriculture
Digital transformation in agriculture requires technology, funding and ecosystem coordination. Through its role in the AgroDigiRise project, ONDO contributed to building a scalable model for precision agriculture adoption, directly aligned with the priorities of Agriventures: innovation, investment readiness and sustainable growth in the agrifood sector. What is AgroDigiRise • European Digital Innovation Hub initiative under AgroHub.bg • Launched in October 2022 by a consortium of 13 partners...

The Good Club and New Horizons Bulgaria: Turning Employee Benefits into Measurable Impact
The Good Club and New Horizons Bulgaria: Turning Employee Benefits into Measurable Impact Agriventures member company The Good Club, in partnership with New Horizons Bulgaria, has demonstrated how a traditional employee benefit can be transformed into a strategic ESG instrument with measurable impact on local food systems. Food vouchers are typically directed toward large retail chains, where only a small share of the final product price reaches primary producers. In many cases, farmers...

ESA programmes and initiatives
Mariya Hristova Joins ESA’s Sentinel Ambassadors Programme to Advance Climate and Water Systems Understanding Mariya Hristova - supporter of the Agriventures mission has been selected to participate in the European Space Agency Sentinel Ambassadors Programme , an initiative that brings together experts and practitioners working at the intersection of science, technology, and sustainability. During the first quarter of the year, the programme places a strategic focus on the role of Earth...
Never Miss an Update
Join our community to receive the latest insights, funding opportunities, and industry news from AgriVentures.