Scaling the Impact of SEBP within the FOODITY Programme

As we enter the second phase of the FOODITY Programme, the focus for the Sustainable Employee Benefits Platform (SEBP) shifts toward maximizing impact and ensuring long-term sustainability. This is a pivotal moment: our work now concentrates on scaling up the solutions developed so far, refining strategies, and building a framework that ensures continued relevance and effectiveness well beyond the project’s lifetime.

In this stage, we are going to focus on testing both the impact and business sustainability of the solution in real-world settings. Pilot activities allow users to experience the platform in realistic environments, while feedback helps refine its features and usability. At the same time, efforts are being made to reach more citizens, highlighting what makes SEBP unique and ensuring that its guarantees for data protection remain at the core. Another important task of this phase is to prepare concrete plans that will allow the solution to continue growing after the conclusion of FOODITY funding.

Implemented by Agriventures together with The Good Club, SEBP has already made remarkable progress over the past nine months. The Good Club, a start-up within the Agriventures network, is leading the solution’s development, while Agriventures provides strategic support along the way. During this period, SEBP has moved from idea to action: hundreds of citizens, companies, and producers have been actively engaged, shaping the platform’s features through their feedback. The team has built and tested impact dashboards and producer scorecards that make sustainability visible and tangible, launched pilot campaigns that prevented food waste and demonstrated strong acceptance of the concept, and presented the project at major events such as the Forbes ESG Forum and Agriventures Connect, which significantly boosted its visibility and credibility.

SEBP is more than a marketplace. It represents a systemic approach to food sustainability by connecting employees, companies, and producers around shared impact. It is also closely aligned with the EU’s FOOD 2030 priorities, supporting healthier diets, climate-smart practices, more circular use of resources, and community-driven innovation.

With strong foundations now in place, Phase 2 marks an exciting new chapter. The coming months will focus on scaling the model, maximizing its societal impact, and ensuring its long-term sustainability. Together, Agriventures and The Good Club will continue to refine, test, and expand SEBP — turning sustainable choices into a daily reality for companies, employees, and producers alike.

The SEBP project has indirectly received funding from the European Union’s Horizon Europe research and innovation action programme, via the FOODITY – Open Call #2 issued and executed under the FOODITY project (Grant Agreement no. 101086105).

This publication reflects only the author’s views, and neither the European Commission nor the FOODITY consortium can be held responsible for any use that may be made of the information contained herein.