SEBP Project at the Final Foodity & DRG4FOOD Conference

Agriventures joined leading innovators and researchers in Brussels for the final conference of the Foodity and DRG4FOOD projects, celebrating responsible digital innovation in the food sector.

During the event, The Good Club, which implements the SEBP project together with Agriventures, pitched its solution for the Start Award Prize in a highly competitive showcase of impactful, data-driven food initiatives.

The SEBP project has been an amazing journey within the Foodity Cascade Funding Programme, offering both teams — Agriventures and The Good Club — the opportunity to connect with inspiring people and experts from diverse domains, including marketing, sustainability, community engagement, and business modeling.

The conference marked the final phase of both Foodity and DRG4FOOD, highlighting the innovations of more than ten funded startups, SMEs, and research teams in food tracking, targeted nutrition, and consumer food choices. Participants also explored the Digital Responsibility Goals (DRGs) — a framework for fostering trust, accountability, and ethical innovation in the digital food ecosystem, with the ambition to set new standards for responsible digital solution development.

Learn more about the Digital Responsibility Goals and DRG4FOOD and the Foodity project.

The Open Call 2 Midterm Pitch Contest Finalists

ONCONOURISH

Smarter Nutrition for Better Outcomes

ONCONOURISH is reshaping how cancer patients manage their nutrition during treatment. By combining AI, scientific knowledge, and patient-centred design, the project delivers personalised dietary support that empowers patients, complements hospital care, and tackles the challenges of long-term adherence.

— Developed by Instituto IBIONS, Datipic, and TheMovemen.

SEBP

Sustainable Employee Benefits Platform for Responsible Companies and Consumers

SEBP introduces a data-driven approach to employee benefits by linking companies, employees, and local producers. Its platform combines transparent sustainability metrics, digital management tools, and measurable impact data — enabling companies to promote responsible consumption while empowering employees to make eco-conscious choices.

— Developed by The Good Club and Agriventures.

REDUCE

AI-driven Solution to Reduce Canteen Leftovers Through User Engagement

REDUCE focuses on cutting canteen plate waste through AI-powered insights and active user engagement. The platform helps catering companies make better decisions, reduce leftovers, and promote more sustainable dining habits by turning data into actionable, real-world solutions.

— Developed by Behavix, Spritz Matter, and the TESAF Department at the University of Padova.

Celebrating all FOODITY Open Call #2 teams

While we celebrate our finalists, we also want to recognise the progress and achievements of the entire Open Call 2 cohort.

The teams behind 3 FAIR, MyNutri, and TRACE-IT have also demonstrated incredible dedication and creativity, developing impactful solutions that address key challenges in food transparency, sustainability, and health. Their contributions highlight the diverse potential of data-driven food innovation to create better systems for both people and the planet.

At FOODITY, we are proud to support all six teams — providing not only funding but also expert mentorship and resources to help them refine and scale their ideas.