From Student to Entrepreneur – Teodora Grigorova and The Good Club

Teodora Grigorova is a young Bulgarian entrepreneur and the founder of The Good Club, a platform that connects responsible companies, employees, and local sustainable food producers. Her journey reflects how determination, innovation, and community support can transform a student with an idea into an entrepreneur leading one of the most promising sustainability-driven initiatives in Europe.

In 2025, Teodora was awarded €150,000 in funding, a milestone that will allow her to scale The Good Club and expand the project’s impact on both consumers and producers.

From Vision to Action

Teodora began her entrepreneurial journey as a student passionate about sustainability, food systems, and the role of business in creating positive change. Through Agriventures’ mentoring, ecosystem support, and access to European programs, she transformed her vision into reality.

With Agriventures’ backing, she successfully joined the FOODITY innovation program, where The Good Club developed the Sustainable Employee Benefits Platform (SEBP). This digital marketplace links companies that want to boost their ESG (Environmental, Social, and Governance) performance with local producers offering sustainable food.

Recognition at Forbes ESG Summit 2025

At the Forbes ESG Summit 2025, Teodora was invited as a speaker, where she presented The Good Club’s platform and its complementary project FOODITY. Her contribution underlined how entrepreneurship and technology can support ESG goals, empower producers, and give consumers better access to sustainable choices.

The event gathered leaders, innovators, and policymakers, and Teodora’s presence highlighted Bulgaria’s capacity to produce world-class entrepreneurial talent in the agrifood and sustainability space.

Winning €150,000 for Growth

Thanks to her perseverance and the innovative model of The Good Club, Teodora secured €150,000 in financial support to further develop and scale the platform. This achievement will:

• Expand the number of local producers on the platform, giving them greater visibility and market access.

• Enhance the Sustainability Scorecard and impact dashboards for companies and employees.

• Support new campaigns on food literacy, waste reduction, and circular economy practices.

• Build stronger partnerships with companies looking to align employee benefits with ESG strategies.

The Role of Agriventures

Agriventures played a crucial enabling role in Teodora’s journey by:

• Providing access to innovation programs such as FOODITY, where The Good Club was developed and tested.

• Supporting her visibility through participation in events, including Agriventures Connect and EU-funded initiatives.

• Mentoring and strategic guidance, ensuring her business model was aligned with both market demand and sustainability impact.

• Facilitating networks of producers, investors, and corporate partners that continue to fuel the growth of The Good Club.

Impact and Future Outlook

With this achievement, Teodora Grigorova is not only scaling her company, but also inspiring a new generation of female entrepreneurs in agrifood and sustainability.

Her story demonstrates how student ideas can evolve into transformative ventures when supported by the right ecosystem. The Good Club is poised to:

• Bring transparency and trust into sustainable food markets.

• Offer companies measurable ESG impact through employee engagement.

• Empower producers with fairer market access.

• Educate consumers on food literacy and sustainability.

Teodora’s journey is a powerful example of how entrepreneurship, innovation, and ecosystem support can drive systemic change. With €150,000 in funding, The Good Club is ready to expand its reach and impact.

At Agriventures, we are proud to have supported Teodora along this path — from student to entrepreneur, from idea to impact. 🌍🌿